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Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon
Business of Design is a podcast and training platform for interior design professionals, hosted by Kimberley Seldon. It focuses on the business side of running a design firm, including systems, processes, pricing, client management, and profitability. Episodes aim to help designers build structure and operate process-driven businesses. The show also directs listeners to Business of Design programs and resources.
Episodes
EP 503 | How Interior Designers Can Grow Their Business by Publishing Their First 100 Videos with Daniela Furtado
You know social media can help grow your interior design business, but getting comfortable on camera and posting consistently can feel like a project of its own. Marketing expert Daniela Furtado has a practical challenge for interior designers: publish your first 100 videos. Not to achieve perfection, but to find your voice, build confidence, and learn what connects with potential clients.
In thi
EP 502 | The Procurement Problem: How Interior Designers Can Protect Profit with Kathy Kuo
High Point Market is where interior designers discover what’s new, meet vendors, and source the pieces that bring projects to life. But what happens after the order is placed? Procurement, freight, receiving, storage, damages, and installation can quickly become some of the most time-consuming—and expensive—parts of a project.
In this episode, Kimberley Seldon talks with Kathy Kuo, founder of Kat
EP 501 | Why Interior Designers Never Feel Caught Up with Sierra Collins
Why do interior designers always feel like there’s more to do? In this episode, Kimberley Seldon talks with Sierra Collins about why even highly motivated, successful designers can struggle to stay on top of their work. The problem isn’t a lack of effort—it’s often a lack of structure.
For interior designers juggling clients, projects, sourcing, emails, contractors, team members, and the countles
EP 500 | Can Good Interior Design Save Lives with Kimberley Seldon
500 episodes. One big question: Can good interior design save a life?
To celebrate this milestone episode of Business of Design®, Kimberley Seldon takes a playful, detective-style look at what interior designers really do. Because clients may think they’re hiring you to choose finishes, but the clues in their homes often reveal much bigger problems: stress, disconnection, sensory overload, confli
EP 499 | How to Make Small Interior Design Projects Profitable with Miranda Cullen
Not every client needs a whole-house renovation—but that doesn’t mean you have to turn them away.
In this episode, Kimberley Seldon talks with interior designer and entrepreneur Miranda Cullen about her approach to “micro design” projects: smaller jobs that can easily become a lot of work for not enough money. Miranda shares how she created a separate line of business for these projects, allowing
EP 498 | How Interior Designers Can Make Better Business Decisions with Jodi Cook Monts
Indecision is expensive—and in an interior design business, it can cost you far more than time.
In this episode, Kimberley Seldon talks with interior designer Jodi Cook Monts about the power of making decisions quickly and confidently. They explore how hesitation can affect profitability, project timelines, client relationships, and business growth—and why indecision is often a symptom of a deepe
EP 497 | 4 Hidden Business Leaks Costing Interior Designers Time, Profit, and Clients with Sheilah MacSporran
Where is your interior design business leaking time, profitability, and client trust?
In this episode, Kimberley Seldon sits down with Sheilah MacSporran, CEO of DesignFiles, to uncover four common business leaks that quietly create chaos for interior designers. From starting every project from scratch to juggling disconnected tools, these inefficiencies can cost you hours, reduce profitability,
EP 496 | Why Every Interior Designer Needs a Lighting Designer with Sarah Richter and Guest Host DuVäl Reynolds
Lighting is one of the most powerful design tools available—yet it's often one of the most overlooked.
In this guest-hosted episode, DuVäl Reynolds sits down with architectural lighting designer Sarah Richter to explore how thoughtful lighting transforms the way clients experience their homes. Together, they unpack the difference between decorative and architectural lighting, explain why layered
EP 495 | The Profit Killers Hiding in Your Interior Design Business with Erin Hackett Nordholt
Are you running a profitable interior design business—or are you simply hoping you are?
In this candid conversation, Kimberley Seldon sits down with interior designer and former financial advisor Erin Hackett Nordholt to discuss one of the biggest challenges facing design firm owners: protecting profit. Together, they unpack the hidden habits that quietly erode profitability—from underestimating
EP 494 | How to Build an Interior Design Team That Doesn't Depend on You with Shelli Warren
Building a successful interior design business isn't just about attracting great clients—it's about building a team that allows your firm to grow without relying on you for every decision.
In this candid conversation, Kimberley Seldon sits down with leadership coach Shelli Warren to explore what it really takes to lead a high-performing interior design team. From hiring and delegation to defining
EP 493 | Why Your Interior Design Business Isn't Changing (And How to Fix It) with Cheryl Horne
You've read the books. Listened to the podcasts. Taken the notes. So why doesn't your interior design business feel any different?
In this episode, Business of Design® Director of Operations and Business Coach Cheryl Horne explores one of the biggest obstacles keeping interior designers from building more profitable, organized, and enjoyable businesses: confusing learning with progress.
Drawing
EP 492 | How to Build a Scalable Interior Design Firm with Rebekah Zaveloff and Nick Nichols
What separates a busy interior designer from the owner of a thriving, scalable design firm? It isn't better clients or bigger projects—it's strong systems, clear boundaries, and the ability to build a team that doesn't rely on you for every decision.
In this candid conversation, Kimberley Seldon sits down with Rebekah Zaveloff and Nick Nichols, co-founders of Imparfait Design Studio, to discuss w
EP 491 | The Secret to Building an Interior Design Team You Can Trust with Kimberley Seldon
What if the key to growing your interior design business isn't working harder—but trusting someone else to do the work?
In this solo episode, Kimberley Seldon shares the story of Kathy, the project manager who has been at the heart of her interior design firm for more than 20 years. Through that relationship, Kimberley explores what it really takes to build a team, delegate with confidence, and c
EP 490 | AI, Delegation, and Hiring an Assistant for Your Interior Design Business with Gina Cotner
Are you trying to do everything yourself in your interior design business?
As AI tools become more powerful, many designers are wondering whether they still need an assistant or additional support. In this episode, Kimberley Seldon sits down with Gina Cotner, founder and CEO of Athena Executive Services, to discuss why delegation remains one of the most important strategies for growing a profitab
EP 489 | How Interior Designers Lead Clients and Contractors with Confidence with Ali Henrie
It’s easy to mistake people-pleasing for good project management. But avoiding difficult conversations doesn’t reduce project stress—it creates it.
In this episode, Kimberley Seldon sits down with Utah designer Ali Henrie to discuss what it really takes to lead successful projects. From managing client expectations to navigating contractor relationships, Ali shares why clear communication, docume
EP 488 | Fewer Projects, More Profit for Interior Designers with Ellen Walker
What if the key to making more money in your interior design business isn’t taking on more projects—but taking on fewer?
In this episode, Kimberley Seldon sits down with longtime Business of Design® member Ellen Walker, who recently achieved a milestone many designers dream of: $1 million in revenue and $200,000 in net profit from just three projects.
After years of working hard with little fina
EP 487 | Systems Create Freedom for Design Professionals with Ellie Black
What if the key to greater creativity, profitability, and peace of mind isn't working harder—but creating better systems?
In this episode, Kimberley Seldon sits down with Northern Virginia landscape designer Ellie Black to discuss what changed when she stopped reinventing the wheel and started implementing proven processes. Together, they explore why so many creative professionals resist structur
EP 486 | Working With Builders as an Interior Designer with Jen Dean
Want to take on larger, more profitable renovation projects with confidence?
In this episode, Kimberley Seldon speaks with Jen Dean about one of the most valuable relationships an interior designer can build: the relationship with a trusted builder. While many designers feel intimidated by construction projects, Jen explains why learning to collaborate effectively with builders can lead to smooth
EP 485 | How Interior Designers Handle Budget Shock Without Compromising the Design with Kimberley Seldon
What happens when a renovation budget jumps from $2 million to $5 million?
In this episode, Kimberley Seldon shares a recent client presentation that forced her to confront one of the biggest challenges facing interior designers today: skyrocketing construction and furnishing costs. Rather than panic, value engineer too soon, or compromise the design, Kimberley prepared two thoughtful options and
EP 484 | Why Your Photos Are Costing You High-End Design Clients with Candice Brooke
You already invested in the project. You hired the photographer. The installation is complete. Then, like so many interior designers, you treat the photoshoot as the final checkbox instead of what it really is: a marketing asset designed to attract your next ideal client.
In this episode, Kimberley Seldon is joined by Candice Brooke to discuss why photography is far more than documentation—and ho
EP 483 | CEO Decision-Making for Interior Designers with Andrea Liebross
How do you make smart business decisions when there’s no obvious right answer?
In this episode, Kimberley Seldon is joined by Andrea Liebross to explore how interior designers can make clearer, more confident decisions—even when uncertainty, fear, or overthinking get in the way.
From hiring and pricing to growth and leadership, every business owner faces moments where the next step feels unclear
EP 482 | Interior Design Paint Color: Why It’s So Hard (Even for Pros) with Susan Jamieson
Paint color. Clients think it’s the easiest decision. Designers know it’s one of the hardest.
In this episode, Kimberley Seldon is joined by Susan Jamieson, founder of Bridget Berri Designs and author of Color Rules, to unpack why paint carries so much visual weight—and why even experienced designers can struggle to get it right.
From undertones to lighting to sequencing decisions correctly, thi
EP 481 | Interior Design & Art Selection: Why Designers Must Lead with Sarah Hurt
A room without art isn’t finished—it’s staged furniture waiting for a point of view.
In this episode, Kimberley Seldon is joined by Sarah Hurt to tackle one of the most common confidence gaps in interior design: making decisive art selections. Too often, designers defer to the client—hoping they’ll “find something meaningful”—and in doing so, weaken their authority and stall the project.
This co
EP 480 | Scrappy Marketing Beats Perfection: How Interior Designers Get Clients with Elizabeth Rees
Struggling to get clients for your interior design business?
You’re not alone—and it’s probably not a talent issue.
In this episode, Kimberley Seldon sits down with Elizabeth Rees to break down what actually works when it comes to marketing for interior designers. Because the designers landing projects aren’t necessarily more skilled—they’re simply more visible, more consistent, and more willing
EP 479 | The Thinking Mistakes Keeping Interior Designers Stuck (and Broke) with Jill Saltzman
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure… that just ain’t so.”
In this episode, Kimberley Seldon sits down with entrepreneur and author Jill Salzman to unpack the hidden thinking patterns that keep interior designers stuck—financially, professionally, and mentally.
Because most of the time, the issue isn’t a lack of strategy.
It’s the beliefs you’ve
EP 478 | Interior Designer Jodie Carter on Grief, Pricing, and Finding Purpose Again
Some episodes are about systems. Some are about mindset. This one is about what happens when life changes everything.
In this deeply personal conversation, Kimberley Seldon sits down with interior designer Jodie Carter to talk about loss, resilience, and what it takes to keep going after unimaginable grief. Jodie shares the story of losing her 12-year-old son, Hamish, after years of bullying—and
EP 477 | The Quiet Superpowers Behind a Resilient Design Firm with Andria Cowan-Molyneaux
What does it take to build an interior design firm that can withstand economic uncertainty, shifting markets, and hesitant clients?
In this episode, Kimberley Seldon speaks with Andria Cowan-Molyneaux, owner of a thriving 18-person, $4M+ interior design firm located in a town of just 17,000 people. In a seasonal economy with no luxury boom to rely on, Andria has built a business designed to stay
EP 476 | Creative Block in Interior Design: What Causes It and How to Fix It with Kimberley Seldon
What happens when an experienced interior designer hits a creative wall—and nothing is working?
In this solo episode, Kimberley Seldon walks through a real-time creative block inside a design project: the false starts, overthinking, “good enough” decisions that aren’t good enough, and the creeping doubt that follows.
But this isn’t about talent or burnout.
It’s about process.
Kimberley breaks do
EP 475 | The Most Expensive Word in Your interior Design Business Is Maybe with Andrea Liebross
Want to know what’s really behind under-earning, decision fatigue, and burnout in design businesses? It’s not pricing, marketing, or even workload — it’s the decisions designers make long before a project ever begins.
Kimberley Seldon is joined by life coach Andrea Liebross to explore why hesitation is so costly, how “nice” projects quietly drain CEO energy, and what it looks like to lead your bu
EP 474 | Procurement, Profit & Vendor Relationships for Interior Designers with Daniel House Club
Procurement can make or break an interior design business.
In this candid panel conversation, Kimberley Seldon is joined by Alexander Spalding of Daniel House Club and interior designers Jamie Gasparovic and Meredith Huck to talk about one of the biggest pain points in the industry: how to manage procurement without sacrificing profit, time, or sanity.
Together, they unpack why so many designers
EP 473 | How Interior Designers Expand into Hospitality, Hotels & Restaurants with Edith Ponciano
At some point in every design career, curiosity starts to feel like restlessness. You’re capable. Experienced. Successful. And yet—something feels contained.
In this episode, Kimberley Seldon sits down with Edith Ponciano to explore what it really takes for interior designers to expand beyond residential work and step into hospitality, hotel, and restaurant design.
This isn’t about reinventing y
EP 472 | Diversity in Interior Design at High Point Market with DuVäl Reynolds
Diversity in interior design isn’t a side initiative—it’s a leadership responsibility.
In this episode, recorded in partnership with the High Point Market Authority’s Diversity Advocacy Alliance (DAA), Kimberley Seldon sits down with DuVäl Reynolds, an active member of the DAA, to explore how access, representation, and leadership are shaping the future of the design industry.
Together, they dis
EP 471 | Fix Your Sales Funnel: How Interior Designers Convert More Clients with Daniela Furtado
When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales.
In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a healthy sales funnel actually looks like in a design business. Together, they dig into the real numbers beh
EP 470 | Growth Strategy for Interior Designers with Kimberley Seldon
Most interior designers believe growth means saying yes to more projects, being more available, and pushing harder. In this solo episode, Kimberley Seldon explains why that mindset is exactly what keeps design businesses stuck, overextended, and exhausted.
Drawing on a tap-dancing metaphor that lands harder than expected, Kimberley reframes growth as a design problem, not a motivation problem. Sh
EP 469 | Will AI Replace Interior Designers? The Real Answer (And What to Do About It) with Sheilah MacSporran
AI has interior designers asking the wrong question. The real issue isn’t “Will this replace me?”—it’s “Where does responsibility live in my business?” In this grounded, practical conversation, Kimberley Seldon is joined by Sheilah MacSporran, CEO and co-founder of DesignFiles, to cut through the hype and talk honestly about what AI can—and cannot—do inside a design firm.
This episode reframes AI
EP 468 | Beyond Beautiful: Why Interior Design Now Carries Responsibility with Megan Reilly
Design doesn’t exist in a vacuum. It responds to real life — and sometimes, real loss. In this thoughtful conversation, Kimberley Seldon sits down with Megan Reilly, co-founder of WestEdge Design Fair, to explore how the role of interior designers is evolving beyond aesthetics and into responsibility.
They discuss how design shows up during disruption and rebuilding, why resilience and smarter ma
EP 467 | Capacity Ceiling: Why More Work Isn’t the Answer for Interior Designers with Megan Dahle
Your calendar can look reasonable and still leave you exhausted. Your team can be busy and still underperform. Your revenue can grow while your sanity quietly erodes. That disconnect isn’t a motivation problem — it’s a capacity problem.
In this episode, Kimberley Seldon sits down with financial strategist Megan Dahle to unpack why so many interior designers hit an invisible ceiling in their busin
EP 466 | When Experience Becomes an Advantage: Evolving Your Interior Design Firm with Michael Abrams & Gina Valenti
After decades in business, many interior designers reach a quiet crossroads: Is this as good as it gets? In this thoughtful, grounded conversation, Kimberley Seldon sits down with Michael Abrams and Gina Valenti to explore what it really looks like to evolve a design firm after 25 years—without chasing trends or reinventing yourself for attention.
Michael and Gina share how experience becomes a c
EP 465 | Frustrated in Your Design Business? It’s Not You—It’s the Missing Systems with Kimberley Seldon
Frustration in your design business isn’t a personal failing—it’s information. And if the same frustrations keep showing up in different forms, they’re not exceptions. They’re patterns.
In this episode, Kimberley Seldon unpacks the most common frustrations interior designers face—working nonstop yet feeling financially uneasy, absorbing problems instead of fixing them, guessing instead of knowing
EP 464 | Why Interior Designers Struggle With Numbers (and How to Fix It) with Hannah Cole
Most interior designers don’t avoid their numbers because they’re bad at math—they avoid them because no one ever explained the financial system in a way that actually made sense. In this episode, Kimberley Seldon sits down with Hannah Cole, artist turned tax expert, to dismantle the myth that creatives “just aren’t good with money” and reveal the real issue: running a business while guessing inst
EP 463 | Has Your Brand Outgrown You? A Branding Wake-Up Call for Interior Designers with Puja Malhotra
Most interior designers don’t have a branding problem—they have a brand drift problem. As your skills, confidence, and fees evolve, the brand you built early on can quietly fall out of alignment with who you are now. And when that happens, it doesn’t just feel off—it actively repels the clients you want to attract.
In this candid conversation, Kimberley Seldon sits down with brand strategist Puja
EP 462 | Neuro-Aesthetics: How the Brain Shapes Client Decisions in Interior Design with Martha Lowry
Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn’t resistance—it’s biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain responds to space long before logic or language catch up.
This conversation reframes how designers understand
EP 461 | The Interior Designer’s Business Plan for a Better Year with Kimberley Seldon
Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ideal clients, and run a more efficient design firm.
Kimberley breaks down the three strategic levers t
EP 460 | The 1% Savings Habit That Strengthens Your Interior Design Business with Danielle Hendon
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer.
It may sound small, bu
EP 459 | How Systems Help Interior Designers Escape Overwhelm with Kimberley Seldon
What would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In this episode, Kimberley Seldon shares how she went from burnout and bottlenecks to spending a full month in Barcelona while her business continued to operate beautifully in her absence.
This is not a story about working harder. It’s about installing repe
EP 458 | The 12-Month Marketing Plan Every Interior Designer Needs with Daniela Furtado
If your marketing plan for your interior design business feels like “post more” or “try harder,” this episode is the reset you need. Kimberley Seldon and marketing strategist Daniela Furtado break down a practical, high-impact 12-month marketing plan designed specifically for interior designers who want more visibility, more ideal clients, and more consistent inquiries.
This roadmap cuts through
EP 457 | How to Scale Your Interior Design Business by Making Yourself Irrelevant with Kasim Aslam
What if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: making himself irrelevant.
Kasim explains why most creative professionals trap themselves in jobs instead
EP 456 | From Busy to Bliss: How Interior Designers Can Work Less and Profit More with Lori Steeves
What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit.
Lori shares how she reframed succe
EP 455 | Solutions, Not Options: How Interior Designers Lead with Confidence with Laura Stein
Great clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients feeling overwhelmed.
Laura shares how narrowing your focus, standing firmly behind your design decisi
EP 454 | Your Operations Manual Is More Valuable Than You Think with Michael Kreuser & Marli Jones
In the interior design industry, clarity is power—and a well-built operations manual may be the most valuable asset in your entire business. In this episode, Kimberley Seldon is joined by design duo Marli Jones and Michael Kreuser, who share how clearly defining roles, documenting responsibilities, and building strong systems has allowed their firm to function smoothly and creatively.
Whether you
EP 453 | The Power of Professional Photography for Interior Designers with Candice Brooke
Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm's perceived value.
Candice shares expert insights on preparing your space for a shoot, cr
EP 452 | How AI Is Transforming Interior Design with Nithya Subramaniam
AI is no longer a futuristic idea—it’s a practical tool reshaping how interior designers work, create, and deliver value. In this forward-thinking episode, Kimberley Seldon speaks with Nithya Subramaniam, an architect turned product and experience designer, about the real ways AI can transform your design practice today.
Rather than replacing designers, AI has the power to enhance creativity, red
EP 451 | You Are a Brand: Confidence, Clarity & Client Trust with Bruce Philp (Part 2)
Originally aired in 2017, this classic conversation with branding expert Bruce Philp remains just as relevant today. In Part 2 of You Are a Brand, Bruce Philp and Kimberley Seldon explore what happens when interior designers stop minimizing their value and fully step into the authority their clients are looking for.
As Bruce says, “Taking yourself seriously has power. It says you are playing a lo
EP 450 | You Are a Brand: How Interior Designers Build Trust & Visibility with Bruce Philp (Part 1)
Originally aired in 2017, this foundational conversation with branding expert Bruce Philp remains essential listening for any interior designer wanting to strengthen their identity, increase client trust, and build a brand that stands out.
As Bruce puts it, “People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” In Part 1, Kimberley Seld
EP 449 | Do You Want Fries With That? Upselling & Cross-Selling Strategies for Interior Designers
Upselling and cross-selling aren’t pushy sales tactics—they’re powerful tools that allow interior designers to elevate the client experience and grow revenue without adding more hours to their workload. In this episode, Kimberley Seldon breaks down how to confidently recommend premium products, enhancements, and complementary services that genuinely improve project outcomes.
You’ll learn how to i
EP 448 | Elements of Timeless Style: Designing Interiors That Endure with Erin Gates
In this episode of the Business of Design® Podcast, Kimberley Seldon sits down with interior designer and bestselling author Erin Gates to explore the principles behind Elements of Timeless Style. Erin shares how to create interiors that feel fresh today while aging gracefully—spaces rooted in quality, personal story, and thoughtful design rather than fleeting trends.
From navigating the emotiona
EP 447 | Five Business Lessons Every Interior Designer Needs with Diana Wagenbach
Some of the most valuable business lessons come from hard-earned experience—and in this episode, interior designer Diana Wagenbach shares the insights that transformed her business from overwhelmed to overjoyed. Kimberley Seldon sits down with Diana to break down five game-changing takeaways that every designer can apply, no matter where they are in their journey.
Diana talks about why waiting fo
EP 446 | Procurement for Profit: How Interior Designers Maximize Margin with Jennifer VanderMeer
Procurement shouldn’t be a financial burden—it should be one of the most profitable parts of your interior design business. In this episode of Business of Design®, Kimberley Seldon speaks with Jennifer VanderMeer, a longtime interior designer who now works on the supplier side with Aquavato, a global leader in luxury plumbing. Jennifer shares the procurement strategies that allow designers to offe
EP 445 | Risk & Reward: How Park & Oak Built a Thriving Multi-Stream Interior Design Business
What happens when interior design meets entrepreneurship, experimentation, and bold creative vision? In this inspiring episode, Kimberley Seldon sits down with Christina Samatas and Renee DiSanto, the powerhouse duo behind Park & Oak, to explore their ten-year journey from independent designers to leaders of a thriving design, retail, and event brand.
Their story is a masterclass in taking risks,
EP 444 | Why Interior Designers Should Add Landscape Design to Their Scope with Steve Griggs
Outdoor spaces aren’t separate from interior design—they’re a powerful extension of it. In this episode, Kimberley Seldon speaks with landscape architect Steve Griggs, who has spent more than 40 years transforming backyards into beautiful, functional sanctuaries. Steve makes a compelling case for why interior designers should integrate landscape design into their scope of work (SOW) and partner wi
EP 443 | Outsmarting Overwhelm: Productivity Strategies for Interior Designers with Skye Waterson
If your creative brain feels like 42 browser tabs open at once—none playing music you actually like—you’re not alone. In this episode, Kimberley Seldon sits down with Skye Waterson, founder of Unconventional Organisation, to unpack why overwhelm is so common among interior designers and creative entrepreneurs—and why most traditional productivity advice simply doesn’t work for creative minds.
Sky
EP 442 | From Hustle to Sustainability: How Interior Designers Avoid Burnout with Kimberley Seldon
Burnout doesn’t always arrive as a dramatic breaking point. Sometimes it shows up quietly—in the middle of a beautiful project, a full calendar, and a business that looks successful from the outside. In this candid solo episode, Kimberley Seldon shares her personal burnout moment and the pivotal shifts that helped her move from hustle to sustainability.
Kimberley opens up about the emotional cost
EP 441 | Sales Is Service: How Interior Designers Sell with Confidence with Nikki Rausch
Sales is one of the most misunderstood—and unnecessarily feared—parts of running an interior design business. In this episode, Kimberley Seldon sits down with sales expert Nikki Rausch to dismantle the myth that selling is pushy, awkward, or “icky.” Instead, Nikki reframes sales as what it truly is: service.
This conversation is packed with practical strategies that help designers approach sales
EP 440 | Handling Difficult Clients: Interior Design Strategies That Work with Dr. Ganz
Every interior designer eventually encounters a difficult client or an uncomfortable conversation—but how you handle those moments can either erode trust or strengthen it. In this episode, Kimberley Seldon is joined by Dr. Ganz to share a simple, effective technique for diffusing tense situations and regaining control—without confrontation, defensiveness, or emotional fallout.
Using a surprisingl
EP 439 | How Interior Designers Increase Profit Without Working More with Lindsay Kjellberg
Profit doesn’t come from working harder—it comes from working smarter. In this episode, Kimberley Seldon sits down with interior designer Lindsay Kjellberg for a refreshingly honest conversation about what it really takes to build a design business that pays well and feels good to run.
Lindsay shares how she went from nonstop hustle and just $30K in profit on $800K in revenue to working 30 hours
EP 438 | Full Money Mode: How Interior Designers Take Control of Their Finances with Cheryl Horne
Business of Design® is officially in full money mode with the launch of a 6-week Financial Intensive—and this episode sets the tone. Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, for a practical, no-nonsense conversation about what it really takes to take control of your business finances.
This episode is for interior designers who are tired of feeling
EP 437 | Visibility Is a Growth Tool: Interior Designers Need Financial Systems with Will Leonard
Financial visibility isn’t about being “good with numbers”—it’s about removing mystery so you can lead your business with confidence. In this episode, Kimberley Seldon gets candid about her own money management journey (including the messy parts) and why learning to truly see your numbers is one of the most powerful growth tools available to interior designers.
Kimberley is joined by Will Leonard
EP 436 | Wealth & Worth: How Interior Designers Align Confidence, Pricing & Profit with Carla Titus
As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same level of intention into your own business and life? In this episode, Kimberley Seldon is joined by Carla Titus for a powerful conversation about the connection between self-worth and wealth—and how that relationship quietly shapes pricing, profit, and burnout.
Togethe
EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan
A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle Kwan to break down what actually makes a website effective for interior designers.
Elle shares practi
EP 434 | Get Different: Marketing That Gets Interior Designers Noticed with Mike Michalowicz
Most marketing fails for one simple reason: our brains are wired to ignore anything that feels familiar, predictable, or irrelevant. In this episode, Kimberley Seldon sits down with author and entrepreneur advocate Mike Michalowicz to explore why so many interior designers struggle to get traction—and what it actually takes to break through the noise.
Mike introduces his antidote to being “highly
EP 433 | Marketing 1-2-3: Clear, Practical Marketing for Interior Designers with Daniela Furtado
Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®.
From referrals and website strategy to pricing visibility and talking about money, Daniela cuts through the noise and delivers clear,
EP 432 | Member Qs: Real Business Questions Interior Designers Are Asking with Cheryl Horne
What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now.
Because Cheryl speaks with BOD® members daily, she has a front-row seat to the challenges designers face as they grow—how to increase project size with
EP 431 | 5 Smart Moves Interior Designers Can Make When Business Is Slow with Kimberley Seldon
When business slows down, it’s easy to panic—or worse, freeze. In this timely solo episode, Kimberley Seldon, Advocate-in-Chief at Business of Design®, shares five smart, strategic moves interior designers can make when work feels quiet, uncertain, or stalled.
Rather than waiting things out or scrambling for quick fixes, Kimberley reframes slow seasons as powerful opportunities to strengthen your
EP 430 | Flowing and Anchoring: How Interior Designers Stay in Their Zone of Genius with Brad Farris
Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and why understanding the difference can transform how you lead.
Brad explains how designers unintentionall
EP 429 | From Beer to Design: Making a Bold Career Pivot into Interior Design with Alexis Vitale
Leaving a stable corporate career to start an interior design business takes more than talent—it takes courage, clarity, and a willingness to risk comfort for fulfillment. In this episode, Kimberley Seldon sits down with Alexis Vitale, who made the bold leap from the corporate craft beer world into running her own interior design studio.
Alexis shares what her corporate background gave her—struct
EP 428 | How Negative Self-Talk Holds Interior Designers Back with Kimberley Seldon
Some of the most powerful forces holding interior designers back aren’t external—they’re internal. In this solo episode, Kimberley Seldon takes a direct look at the quiet, persistent negative self-talk that undermines confidence, decision-making, and long-term success.
These stories often sound reasonable—even protective—but over time they erode momentum and keep designers stuck in familiar patte
EP 427 | How Interior Designers Use Small Projects to Build Stability with Daniela Furtado
Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.
Daniela explains how a balanced mix of large, medium, and small projects creates more consistent cash flow, reduces risk
EP 426 | 10% Right: How Interior Designers Improve Client Relationships with Janine Aurichio
Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems.
While strong processes absolutely improve communication and outcomes, this conversation goes dee
EP 425 | IP and Succession: How Interior Designers Protect Value and Plan Ahead with Wendy Estela
Succession planning can feel like a distant concern—but in reality, it’s one of the smartest ways to strengthen your design business right now. In this episode, Kimberley Seldon sits down with attorney Wendy Estela to unpack what intellectual property really means for interior designers and why protecting it is essential to long-term value.
Wendy explains how thinking about succession early—wheth
EP 424 | Talking D: How DISC Improves Communication with Clients and Teams with Sierra Collins
Ever feel like you’re explaining yourself clearly—yet clients still aren’t hearing what you mean? Communication breakdowns are one of the most common (and costly) challenges in an interior design business. In this episode, Kimberley Seldon sits down with Sierra Collins, long-time BOD™ Partner and DISC expert, to explore how understanding communication styles can completely change the way designers
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