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Built to Sell Radio

Built to Sell Radio

John Warrillow 575 Episodes Oct 2, 2026

Built to Sell Radio is a weekly interview show for business owners who are thinking about selling their company. Each episode features an entrepreneur who recently sold a business, explaining why they decided to sell, what they got right and which mistakes they made along the way. The conversations cover valuations, negotiations, buyers, and the emotional side of exiting. Hosted by John Warrillow, it serves as an insider's guide to preparing for the biggest financial transaction of an owner's life.

Episodes

Ep 566 From "Unsellable" to $112M, a Bootstrapped Sale to Intertek
Ep 566 From "Unsellable" to $112M, a Bootstrapped Sale to Intertek Oct 2, 2026 01:38:21 Clean Energy Associates acted as the eyes and ears on the ground in China for solar and battery storage buyers, inspecting factories to make sure the products they ordered were built correctly before they shipped.  In 2016, a banker sat down with founder Andy Klump in Shanghai and asked him three questions. How would he triple his business in a short period of time? Who was on his executive tea
Ep 565 He 10X'd His Money in 3 Years With a Painting Franchise
Ep 565 He 10X'd His Money in 3 Years With a Painting Franchise Sep 25, 2026 48:10 Zac Smith was a mechanical engineer who wanted more flexibility and upside than a corporate career could offer. He bought an existing CertaPro Painters franchise in North Carolina with three employees and under $1 million in revenue. He put down about 10% in cash and financed the rest with an SBA loan and a small seller note, backed by a personal guarantee.  Three years later, the company was o
Ep 564 7x on Paper. Break Even in Cash. Adam Spector on Staying in the Game After a Sale.
Ep 564 7x on Paper. Break Even in Cash. Adam Spector on Staying in the Game After a Sale. Sep 18, 2026 57:36 Adam Spector co-founded LiftIgniter in 2014, which used machine learning to personalize websites the way YouTube does. Growth stalled, and with no way to prove the company was causing the results customers saw, it could never charge what the work was worth. The board brought in a new CEO to sell, and when Adam argued to keep building he was outvoted two to one. It sold in 2018, mostly for its eng
Ep 563 Heath Adams Said No to the Biggest Offer of His Life, Then Doubled It
Ep 563 Heath Adams Said No to the Biggest Offer of His Life, Then Doubled It Sep 11, 2026 01:12:35 Heath Adams bootstrapped TCM into a company with two revenue lines: hacking into companies' systems to expose vulnerabilities, and selling courses and certifications that trained others to do the same work. He owned every share, raised no outside capital, and never relied on outbound sales. Every lead came through a YouTube channel that grew to more than a million subscribers.  A competitor the
Ep 562 Selling 20 Companies at 4x ARR, With Stuart Faught
Ep 562 Selling 20 Companies at 4x ARR, With Stuart Faught Sep 4, 2026 43:49 Broadly speaking, there are two ways to build a company. Some entrepreneurs swing for the fences, spending decades building one big business. Others play for singles, building a series of smaller companies they can sell and repeat.  Stuart Faught has made a career of the second approach.  He has started and sold 20 software businesses, making him the number-one seller on Acquire.com. His mode
Ep 561 The $40M Earnout That Never Got Paid, and the One That Did - Rob Walling and Garren Hilow
Ep 561 The $40M Earnout That Never Got Paid, and the One That Did - Rob Walling and Garren Hilow Aug 28, 2026 01:01:00 Garren Hilow bootstrapped Abveris, an antibody discovery business doing $12 million in revenue, and sold it in 2021 for $150 million up front with another $40 million available in an earnout. His team came within one percent of the revenue target. The acquirer said they had missed it, refused to share the accounting behind that conclusion, and dared him to sue.  Rob Walling sold Drip with 40 pe
Ep 560 Dane Pan Gave Up 4x to Get 100% Cash: Selling a $1.3M Amazon Brand
Ep 560 Dane Pan Gave Up 4x to Get 100% Cash: Selling a $1.3M Amazon Brand Aug 21, 2026 38:08 Dane Pan and his wife built Monet Brands to $1.3 million in revenue with two employees, selling a $24.99 skincare tool that cost them $6.10.  When they took the company to market in 2025, nine buyers cleared the proof-of-funds screen and four of them wrote an LOI. The best offer came in close to four times SDE with a holdback attached. Dane countered for all cash at close, watched two of his fo
Ep 559 The Good, Bad and Ugly of a $2.1M Searcher Deal | Built to Sell Radio
Ep 559 The Good, Bad and Ugly of a $2.1M Searcher Deal | Built to Sell Radio Aug 14, 2026 01:12:40 One of the fastest growing groups of acquirers is the self funded searcher. A searcher is not a competitor nor a private equity group. A searcher is usually one person, often recently out of an MBA program, who puts ten to twenty percent down from personal savings, borrows the rest from a bank, often asks the owner to finance part of the purchase price, and signs a personal guarantee for the deb
Ep 558 $6M Wedding Marketplace Courted The Knot for 4 Years with Janessa White
Ep 558 $6M Wedding Marketplace Courted The Knot for 4 Years with Janessa White Aug 7, 2026 56:58 In 2016, Janessa White and her business partner started Simply Eloped, a marketplace that planned elopements and small weddings for couples in 35 cities across the United States. They also decided, before they had a single customer, which company they wanted to sell it to. The Knot Worldwide, the largest wedding platform in the world.  Over the next seven years, White told The Knot exactly tha
Ep 557  4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals
Ep 557 4 Types of Buyers Circling Your Business, and the One Now Doing 28% of Deals Jul 31, 2026 54:38 There are four types of financial buyers who might make an offer on your business, and more often than any other type, the one approaching you is an independent sponsor. It is an unhelpful label for a group that raises the money for a deal only after the seller has signed an LOI, which is also when the seller's leverage is at its lowest.  Travis Jamison runs Capital Pad, where investors fund in
Ep 556 How Decamillionaires Think About Money. The 3 Digit Rule, Mistakes That Cause Founders to Walk Away From Life-Changing Offers, and Why the Best Thing About Selling Has Nothing to Do With What You Can Buy.
Ep 556 How Decamillionaires Think About Money. The 3 Digit Rule, Mistakes That Cause Founders to Walk Away From Life-Changing Offers, and Why the Best Thing About Selling Has Nothing to Do With What You Can Buy. Jul 24, 2026 50:51 One day, you're going to sell your business, and when you do, you'll experience a step function increase in your net worth. Navigating that moment is something Adam Katz has spent his career helping owners do. He spent twenty years at Merrill Lynch as a Private Wealth Advisor to ultra high net worth families before he and his team left in 2018 to build KORE Private Wealth, an independent firm th
Ep 555 How to Avoid an Earn Out and Get Your Employees to Sell Like You, Featuring the World's Leading Positioning Expert, April Dunford
Ep 555 How to Avoid an Earn Out and Get Your Employees to Sell Like You, Featuring the World's Leading Positioning Expert, April Dunford Jul 17, 2026 56:31 If you own a company, chances are you're its best salesperson. Put you in a room with a prospect and you rarely lose. But listen to your employees try to tell the same story and something gets lost. You've tried hiring salespeople. You've tried training them. The selling keeps landing back on your shoulders, and when it comes time to sell, an acquirer will see it too. Expect an earn-out or an equ

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