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The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is a podcast for experts, coaches, and entrepreneurs who want to build high-quality online courses that students actually finish and get real results from. Host Shannon Boyer, an online course strategist with a master's degree in education and over 25 years of curriculum design experience, shares strategies and frameworks for creating impactful courses. Episodes cover validating your course idea, designing for transformation, choosing the right platform, and making your course do more of the heavy lifting in your coaching business. The show aims to help you spend more one-on-one time coaching and less time troubleshooting course creation.
Episodes
#71 Why You're Spinning and How to Get Your Online Course Unstuck
Reorganized your course outline three times? Keep adding lessons because your students "might need it"? In this episode, Shannon Boyer explains why spinning in circles on your course is not a discipline problem - it's a boundaries problem.Drawing on her 25+ years as a curriculum designer, Shannon shares what professional course designers do before they build anything: set the param
#70 Using Merch to Strategically Expand Your Brand and Sell More Courses with Barbara Hobart
What if the thing missing from your course launch isn't another email sequence but something your student can hold in their hands? In this episode, Shannon sits down with merch strategist Barbara Hobart, whose accidental invention of the world's first no-rewire decorative light switch cover (yes, really) launched a career that's since taken her from Hollywood writers' rooms to
#69 It's THIS Fear That Keeps Your Online Course Stuck
There's a survey sitting in a draft folder right now that could tell someone exactly whether their course idea has legs. It's written. It's ready. And it's been sitting there for weeks because hitting send feels terrifying.If that's ever been you, this episode is for you.In this one, Shannon steps away from strategy and into the thing that actually decides whether your cou
#68 Should Your Online Course Be Live or Prerecorded? How to Choose the Right Format
You were told you could just record a live session, chop it into pieces, and sell it as a course. It's faster. It's efficient. You get two things out of one effort. So why does the finished "course" feel flat — and why do your students quietly stop showing up?In this episode, Shannon breaks down one of the most misunderstood decisions in online course creation: live vs. prereco
#67 How to Get Course Sales From LinkedIn (Even With a Tiny Following) with Sam Rathling
Think LinkedIn is just for job hunters and corporate types? Think again. In this episode, I sit down with Sam Rathling, the queen of LinkedIn, to break down exactly how course creators can use the platform to build visibility, establish authority, and sell more courses without ever feeling salesy.Sam joined LinkedIn in 2005 and used it to land clients like Amazon before becoming a full-time Linked
#66 How Course Creators Can Use Summits to Build an Audience with Katya McEwan
Online summits can do far more than grow your email list. Done well, they can help you build authority, create meaningful collaborations, and give potential clients a firsthand experience of your expertise.In this episode, Shannon speaks with intuitive business coach and experienced summit host Katya McEwen about what makes a summit valuable for the host, the speakers, and the audience. Katya shar
# 65 The Hidden Reason Teachers Join My Course Creation Program
Why do so many teachers, former teachers, and education specialists still seek support when creating an online course?At first, it might seem surprising. After all, if anyone knows how to teach, it should be a teacher. But in this episode, Shannon explores why people with teaching backgrounds often understand something the online course world tends to overlook: good teaching, strong curriculum, an
#64 Podcast Guesting to Promote Your Online Course with Alex SanFilippo of PodMatch
Podcast guesting can be one of the most strategic ways for online course creators to grow their visibility, build authority, and get in front of the right people without relying only on social media or paid ads.In this episode of The ART of Online Course Creation, I’m joined by Alex Sanfilippo, founder of PodMatch and a leading voice in the independent podcasting space, to talk about how course cr
#63 Beyond Tutorials: How Strategic Customer Education Builds Brand Loyalty
Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leaving it to chance.In this episode of The ART of Online Course Creation, Shannon Boyer expands on a presentation she recently gave at H&H Americas and explores why customer education is much more than support content, tutorials,
#62 Why Your Online Course Feels Confusing, Even When the Content Is Valuable
What makes an online course feel clear, easy to follow, and worth completing?It is not just the amount of information inside it.In this episode of The ART of Online Course Creation, Shannon explores why many well-intentioned course creators accidentally make their courses harder to learn from by adding too much content, too many options, and too much explanation without enough structure.You will h
#61 Beyond Badges and Leaderboards: Better Gamification for Online Courses with Mary Nunaley
What if gamification in online courses is about far more than points, badges, and leaderboards?In this episode, Shannon sits down with learning engineer and Lavender Dragon co-founder Mary Nunley for a thoughtful conversation about what gamification really means in online course creation and community engagement. Together, they unpack why some popular engagement tactics work, why others fall flat,
#60 Online Course Design: Why a Good Course Feels Different From a Bad One
A polished course is not always a good course.In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, while others leave students confused, discouraged, and blaming themselves. This conversation goes beyond content, bonuses, and branding to uncover what really shapes the student experience inside an online course.If you are serious about creating a h
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica Korthuis for a conversation about what it really takes to sell an online course in today’s market. They unpack the pressure many course creators feel to follow big-name lau
#58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells
Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News.“If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things that matter to them?”In this episode, Shannon breaks down why online courses are not dead, but the passive-income, content-dump version of courses is finally losing its g
#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it.In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Business School, who has been podcasting since 2015 and has recorded well over 1,000 episodes across his shows. Adam shares what changed everything for him when his fir
#56 Online Course vs. Membership: How to Choose the Right Model for Your Business
If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision.In this episode of The ART of Online Course Creation, Shannon Boyer breaks down the real difference between a course and a membership in a way most creators neve
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you.In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-tim
#54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Online Course Creators
If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative.Shannon Boyer breaks down why the free Facebook group model has lost much of its effectiveness, what’s shifted in the online landscape, and why more course creators are moving toward an ecosystem-based approach that reduces friction for
#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
You can feel it when someone’s ready for their next chapter.In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it c
#52 Someone Else Has Already Created “Your” Online Course. Now What?
If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale.In this solo episode of The Art of Online Course Creation, Shannon Boyer breaks down what’s actually happening when you see competitors in your space… and why “it already exists” is often one
#51 Why Your Students Actually Don't Want a "Quick and Dirty" Online Course
A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for?In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawing on her experience inside a Facebook Ads course th
#50 How Melissa Kara Chose Her Online Course Platform and What She Did To Elevate Her Results
Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design.You’ll learn:A simple order of operations so platform choice doesn’t delay your launchHow to keep momentum when you don’t have an audience (yet)What makes a sales page convert (templates, flow, and micro-decisions)Safe ways to customize wit
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
You’ve got a course. You’ve got testimonials. But no one’s seeing it.If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build y
#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accident
#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone.In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to b
#46 Why Knowing "Why" Leads to Profitable, Impactful Online Courses
Have you ever sat through a lesson and wondered, “Why am I even learning this?”If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why.In this episode of The ART of Online Course Creation, Shannon Bo
#45 Organic Marketing for Online Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
What if everything you believed about growing your audience was just… backwards?When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel.In this candid and ener
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Online Course
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning.F
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online educat
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.So why aren’t your students getting the results?In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact.Host Shann
#41 Building an Online Course That Works: Kelly Leardon’s Customer-Obsessed Approach
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of
#40 Why Some Online Courses Change Lives—and Others Don’t
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about.We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life?In this episode, Shannon shares a story of working with a successful course creator who had all th
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment.Today’s guest knows exactly how that feels—and she’s bui
#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Online Course Creation
Join me in The Build Lab and get access to my new custom GPTs!AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special?In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—an
#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell
She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.That moment marked the beginning of Shannon Russell’s second act.After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success pod
#36 What Makes a High-Quality Online Course? It's Not What You Think!
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."It’s time we rethink what makes an online course “high quality.”In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy de
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome.They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online co
#34 How to Choose a Profitable Online Course Topic For YOU
You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without cha
#32 The Myth That Almost Stopped Me From Launching My First Online Course - And What I Learned
I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.But here’s what actually happened—and why I was completely wrong.If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers,
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’
#30 How Mindy Young Built a Multiple Six-Figure Online Course from Her Passion - And How You Can Too!
Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business.Mindy shares:✅ The moment she realized her expertise was in demand—and how she turned that into a course✅ Why starting small led to h
#29 Sell Your Online Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using ever
#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check
#27 Should You Create an Online Course? Here's What You Need to Know First
💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an o
#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience
#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the diff
#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie
Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation.From practical tips for gettin
#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the
#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet!
How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your nex
#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy?In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-a
#20 Redefining Success in Online Courses: Measuring Impact Beyond Metrics
What does success look like for you as a course creator?As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful?In today’s episode of The Art of Online Course Creation, ho
#19 The Science of Online Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert.James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names sti
#18: The Myth of Learning Styles - What You Need to Know as an Online Course Creator
Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success?In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belief in learning styles and uncovers why they might no
#17 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your values—and how these principles ca
#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module
When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their needs.If you’ve ever wondered how to decide what belon
#15 Creating an Online Course That Is Responsive to Students' Needs - Coaching with Brenda Chilstrom OTR/L
In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators. This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating her online course, the Eating With Ease Academy, aim
#14 How to Leverage Expert Guests and Bonus Content to Boost Engagement and Value in Your Online Course
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content.What You'll Learn:The difference between core content and bonus material, and why it matters
#13 Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course creator.In this episode, you’ll hear about:Copyrigh
#12 Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Together, we delve into the legal side of online course
#11 Building a Thriving Learning Community: Proven Strategies for Online Course Creators
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.Shannon delves into the powerful impact community has on course completion rates, stude
#10 Top Insights from Veteran Online Course Creator Teri Holland: Must-Know Lessons for Online Success
In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying persona
#9 What is an "Edupreneur"? How This Key Mindset Can Transform Your Online Course Creation Success
In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make
#8 The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Online Course Creation Success
In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful cou
#7 Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell
In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling
#6 Why Pre-Selling Your Online Course is a Risk You Can't Afford to Take
In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success?What You'll
#5 The Number One Metric You NEED To Be Paying Attention To For a Successful and Scalable Online Course
Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You should
#4 Finally Complete Your Online Course: Get Unstuck, Get Inspired, and Get Empowered!
In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process. Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course. From overcoming the fear of imperfection to managing the overwhelming scope of your pr
#3 The Top 5 Online Course Creation Mistakes and How to Avoid Them
Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies to help you avoid these pitfalls and create a cou
#2 Why High-Touch, High-Quality, High-Impact Online Courses BOOST Success
In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success.Discover the benefits of offering interactive,
#1 Is Creating an Online Course Right for Your Business?
In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?" We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understanding the effort required for s
Trailer - Welcome to The Art of Online Course Creation!
Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course.In this episode you'll learn:- What the podcast is all about and why you want to make sure you don't miss a single episode,- How the podcast will help you create amazingly successful online courses,- Why the podcast is
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