Marketing Your Business - Marketing Strategies for Business Owners
Marketing Your Business is a podcast about marketing strategies for business owners. Host Stu McLaren, an online marketing strategist and entrepreneur, shares behind-the-scenes tactics for building a loyal following and growing sales. Episodes cover product launches, online communities, email marketing, social media, content marketing, and more. The show focuses on building a high-profit, low-stress business that gives you more freedom and impact.
Episodes
288: Hate Selling? Tell These 3 Stories in This Order - Robert Hartwell
Robert Hartwell spent almost ten years as a Broadway performer, performing eight times a week. In 2017 he faked being sick so he could skip his own show and sit in the back of my live event in Toronto, because that was the only way he could get a day to work on what came next. He walked out believing he could teach singing, dancing and acting to young people through a membership. Three years later
287: 4 Things That Stopped My Scroll
There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com --- Every week, a few things show up in my feed that make me stop scrolling. This week, four of them were worth talking about. Tyler and Rebecca join me to break down: - Bad membership sales advice from a well-known marketing coach (whom I st
286: How She Gets 40% of Her Members Without Paying for Ads - Tracy Henning
Tracy Henning has been selling real estate for over 32 years and she is still selling today. She also runs the largest Canva Facebook group for real estate agents anywhere, with over 60,000 members in it. Here is the part that got me: 40 percent of the people who pay for her membership every month came out of that free group. She became an agent at 21, in her words "a 21 year old female agent in a
285: Jessi Jean's $7M Launch Had Us Talking
There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com --- Jessi Jean was a nutritional coach who had no idea what to do next. So she started flipping furniture on Instagram and talking, out loud, about being "career confused." Just her, a camera, and a microphone. Six weeks later, she opened som
284: She Turned $50 Cookie Classes Into 3 Memberships - Summer Deepe
Summer Deepe says she is "not artistic at all," yet she built three memberships in a niche most people would never think could be a business: cookie decorating. She teaches people how to decorate cookies, how to sell them, and how to run their own classes. In this episode she finds out, live, why more than 40 posts with a million-plus views still were not growing her business the way they should.
283: The Branding Mistake Keeping You Small (And How to Fix It) - Rory Vaden
Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having more than about 100,000 followers himself, on his way to a third eight-figure business. His argument: in the age of AI, information is free and application is free, so the one thing left that you cannot fake is trust. In this conve
282: He Turned Down $3 Million for $30K a Month - Hal Elrod
Most business owners build the thing they're known for and assume that thing is the business. Hal Elrod did that for years. Today the product that made him famous is the smallest line in his revenue, and the largest is a recurring subscription most people don't even know he sells. This is the conversation to listen to if you're doing everything right and your income still swings month to month. Ha
281: From College Dropout To $7 Million From One Book - Chandler Bolt
Chandler Bolt is the founder of self publishing.com. He was a C student who hated writing, then he made six figures in seven months running a college painting business, dropped out, and moved across the country to burn the boats. Today his company has published 7,000 books. The climb was brutal. At 21 his business partner tried to push him out, so he borrowed from his parents' retirement to buy ba
280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club
Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month. Christelle starte
279: How to Get Members to Stay for Years (It's Not More Content) - Alesha Yamal
Alesha has spent 26 years building a business teaching belly dance, and the way she grew it online is a masterclass for any membership owner. In this episode: the layoff and the tent that started it all, the 40 members she was earning from before she knew what a membership was, the community that keeps members for years, and how to reach the right people without paying for ads. Alesha got let go f
278: She Built the Membership BEFORE the Audience (and It Worked) - Marine Lacoste
Marine Lacoste toured the world as a musician for a decade, then built a membership business by doing everything in the "wrong" order. When COVID ended the touring income overnight, she started building online, and she built the products and the membership BEFORE she built an audience. Then she picked one platform, doubled down, and grew from a few thousand subscribers to almost 80,000. In this co
277: Sold a $10,000 Offer Off ONE Email (Before It Existed) - Will Hamilton
Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he sold out off one email, the order bump that converts a third of buyers, how comedy made him a sharper copywriter, and how he gets traffic without paying for ads. Will's core offers are situation-based Playbooks (a physical book wit
276: Make Price Resistance Disappear With One Story
You know that moment. You share your price, and right away you can feel it: the resistance. The pushback. The pause before someone says they need to think about it. Now you're defending the number. You're explaining it. You're justifying it. All of it is tiring, because all you want is for people to see the value of what you built. I felt the exact opposite of that in a leather shop in Florence. I
275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K
Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,000 to over 100,000, and now past 400,000 across Instagram and Facebook. In this episode she breaks down the niche shift, the daily reel she makes in 15 minutes, what the algorithm actually rewards, and the simple funnel that made 15% of her income. Lisa K teach
274: Make AI Sound Like You in 20 Minutes (It's Free)
A friend of Stu's, Ryan Levesque (New York Times bestselling author), was publicly accused of using AI to write his newsletter. The evidence? He used an em-dash. He's been writing with em-dashes for years. The world around him just changed how it reads. This is the world we're in now. Your real writing can get dismissed the second someone thinks it's AI. Stu knows this one personally. He hand-wrot
273: She Had a 35% Show-Up Rate. One Change Fixed It
Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something underperforms, it's almost never the whole thing that's broken. It's one weak conversion point. And most of us do the exact wrong thing. We tear everything down and start from scratch. In this episode, I walk you through the exact
272: From Bankruptcy to $1 Million With Her Piggy Bank Method - Lou Clarke
Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,000 a month. Then she rebuilt everything with a piggy bank. In this episode she breaks down the comeback, the $4 million she sold through Instagram DMs, and why she walked away from a thriving one-on-one business to chase a hundred-million-dollar mission. Lou is
271: The Shortcut to Customers Nobody Talks About
What if the fastest way to grow your audience isn't building one at all — but partnering with someone who already has the exact customers you're trying to reach? In this episode, Stu takes you inside a real coaching call with one of his members — a photo-book membership owner whose #1 problem is traffic. Instead of prescribing ads or more content, Stu asks one question that changes everything: "Wh
270: How To Find the One Story That Sells Your Offer
Russell Brunson stood up at a charity mastermind in Nashville — $5,000 a seat, 100% to charity, 30 people in the room — and he never pitched a single thing. He just told a story. By the time he sat down, people were lining up to be part of it. That moment taught Stu three lessons about selling that most creators never figure out. Nobody wakes up wanting to buy your thing. They want to become someo
269: Why He Sells His Most Expensive Program First (Not Last) - Victor Damasio
Victor Damásio left law in Brazil, built a beloved marketing community, then flipped his entire value ladder and went from 20K to 200K a month. In this episode he breaks down the high-ticket-first move, the audio message he sends every new follower, the four questions that sold over 20 million, and the honest mistake he made along the way. Victor is a Brazilian marketer and educator who helps peop
268: 3 Skills That Separate Great Communicators From the Rest
Most communicators think they need to be better speakers. They don't. They need to practice three skills that almost nobody ever talks about or works on. In this solo episode, Stu breaks down the real difference between communicators who land their message and those who leave audiences quietly tuning out. The key isn't confidence or charisma. It's three distinct skills: Expand (the long form), C
267: Courses As We Know Them Are Over (Here's What Replaces Them) - Michelle Falzon
Michelle Falzon has been building courses and online programs since 1999, and she says the old model is finished: it's not changing, it's changed. In this episode she breaks down the shift from delivering information to delivering outcomes, the method she calls a guided journey, and why a client once cried when they finally got their result. Michelle has worked behind the scenes on courses, memb
266: He Saw 15,000 Leads a Week. So He Tore Everything Down - Ricardo Teixeira
Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surprise: his show-up rate went UP. In this episode he breaks down the evergreen pivot, the AI that calls every registrant the morning of day one, the sales team that turns a no into a 12K yes, and the mindset shift behind all of it. Ricardo built a business in Portu
265: If You Hate Selling, Let Your Clients Do It For You
Most people don't love selling. You avoid talking about your offer because you don't want to come across as that pushy, cheesy salesperson. So you stay quiet. And your best offers stay invisible. Here's the good news: the most powerful way to sell barely involves you at all. In this solo episode, Stu shares the moment that proved it. At a recent mastermind he co-hosted, a long-time client named Em
264: Four Small Experiments That Made Our Funnel Profitable
Do you ever feel like you're getting punched in the gut when you look at how much you're spending on ads? Same here. And those costs just keep climbing. So our team sat down and asked a different question: how could we actually get paid to generate leads? In this solo episode, Stu walks through the four small experiments his team ran on an AI workshop funnel, the kind of tweaks that feel almost to
263: She Closes 44% of Her Webinars Here's the System - Emelie Bernborg
Emelie Bernborg closes 44% of her live webinars and her lowest show-up rate is 60-plus percent. Both numbers are unicorn territory. In this episode she breaks down the exact system: the 10-day promotion window, the ManyChat reminder sequence, the four-pillar messaging framework, the contest that drives the chat, the bonus that disappears at the end of the call, and the four-angle ad strategy that
262: She Built a 7,000-Member Empire by Throwing Rocks at Her Enemies - Ashley Alderson
Ashley Alderson spent 14 years building The Boutique Hub into a 7,000-plus member empire by doing something almost no one else does in the membership space: she names her enemies and throws rocks at them. In this episode, she breaks down the multi-tier membership model, the 30-ads-a-week Meta Andromeda playbook, the 500-opt-ins-a-week opt-in machine, and the radical-honesty content rhythm that tur
261: The 3 Reasons Your Audience Isn't Growing
You've built something great. World-class quality, loyal customers, and yet you're roughly the same size you were last year. If that's you, this episode is for you. This week I'm taking you behind the scenes of my son's Canadian National Jump Rope Championships, where I watched world-class athletes do things that take hundreds of hours of practice, in front of an audience that's far too small for
260: The Audience You Don't Actually Own
You wake up tomorrow, grab your phone, and your Instagram account is locked. Or the app is down. Or the algorithm just decided to stop showing your stuff. What happens to your business? Stu got reminded of this exact question this week after a conversation with Jeff Walker, the creator of Product Launch Formula. Jeff mentioned a few customers who had been on his email list for ten years before the
259: She Got 1,400 Members in 5 Days (43% Conversion Playbook) - Sarah Williams
Sarah Williams went from running a brick-and-mortar gift shop to 80% recurring revenue, then invented a 5-day launch model that converted at 43% and pulled in 1,400 paid members in a single week. In this episode, she breaks down Coaching Week, the day-one sell strategy, and the paid ad shift that's now driving 3 to 8 new subscribers per day on autopilot. Sarah is the founder of Framed (a women's m
258: 3 Lessons That Flipped How I Think About Content
You're posting consistently, but the followers aren't coming. You're running webinars, but barely anyone shows up. Or you're creating lead magnets, but the list isn't growing. Last week, Stu sat in a room with some of the smartest business owners he knows, and he walked out with three things that flipped how he thinks about content, lead generation, and webinars. In this episode, he unpacks all th
257: He Sells $5K Programs Without a Sales Page (16-Year Playbook) - Olivier Roland
Olivier Roland has been selling online for 16 years. After two years of declining launches, he flipped his model and beat his previous launch for the first time. In this episode, he breaks down the $5K offer, the hybrid launch sequence, and why most creators are one algorithm change away from losing everything. Olivier Roland is one of the biggest French-speaking online educators on the planet. H
256: She Closed the Doors and Added 3,000 Members in ONE Week - Ali Kay
Ali Kay closed the doors on her membership and added 3,000 new members in a single week. In this episode, she breaks down the exact 5-day workshop launch, the $10 coupon that fills day one, and the charity day that turns cart close into her biggest sales moment. Ali Kay is a working artist who built a 6,300-member painting community by doing the opposite of what most online creators do. She closed
255: 5 AI Shifts Changing How You Run Your Business
The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out. In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are
254: The STICK Test - Why Your Students Aren't Getting Results
If you teach for a living and your students keep telling you your content is amazing, but six months later nothing's changed in their business... this episode might rattle you a little bit. And that's a good thing. A conversation with Scott Paley inside our Impact Mastermind cracked something open for me. Scott consumed all of our Summit content, but didn't show up live, didn't watch a single vide
253: How a Pattern Designer Built a Multi-Million Dollar Business Without Art School (Bonnie Christine)
Bonnie Christine bet $42,000 on a trade show booth with zero experience. What happened next changed her entire business. In this episode, she reveals the 10% ad budget rule, the 12-week nurture sequence that fills her course, and the moment in her workshops that makes her tear up every time. Bonnie Christine is a surface pattern designer who built a multi-million dollar business teaching creatives
252: The Launch Move That Added $100K After The Cart Closed
The playbook said our launch was done. We'd sent the emails. Hit the reminders. Ran the countdown. Most teams would have let the sequence ride out. We did something different. We opened a Zoom room for three hours with no slides, no script, and no pitch. Just over 100 people showed up. 30 sales came in. Over $100,000 in revenue. And most of those buyers? People we had never seen engage the whole l
251: AI Can Copy Your Content, Not Your Care
If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite. I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the ro
250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner
Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan. Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii. In this conversation, B
249: Why Nobody's Buying (It's Not Your Product)
Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today. I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to
248: Love Me or Hate Me, There's No Money in the Middle
My wife posts something she believed in on Instagram. Within minutes, a woman comments, "I'm unfollowing you." Ouch. But then the post starts climbing. Comments, shares, new followers, people messaging her saying, "Thank you for saying this." One person left. Dozens leaned in closer. And that's not a coincidence. That's how this game actually works. Most creators are stuck in the middle. They're n
247: She Sold 6 Tickets and Made $108,000 (Here's How)
Eileen Wilder went from 20 years as a pastor to making $108,000 in a single day - with just 6 people in the room. In this episode, she reveals the exact framework for crafting offers people actually want to buy. Eileen Wilder is one of the most sought-after sales trainers in the online business world. Her secret? Understanding the science of why people buy - and why most offers fail before they
246: The Voice in Your Head Is Lying to You
Yesterday I asked a group of motivated entrepreneurs one question: "What is the voice in your head telling you about why you shouldn't move forward right now?" The chat blew up. I'm too young. I'm too old. My audience isn't big enough. Who am I to talk on this? Nobody's gonna buy from me. I don't have time. These aren't excuses. They are real beliefs that real people carry every single day. And he
245: One Email Uncovered $1M in Hidden Wins
We sent one email to our alumni students. No pitch, no offer, just one question: "What's been happening? Give us an update." What came back blew us away. This year marks the 10-year anniversary of our signature course (originally called Tribe, now The Membership Experience). Tens of thousands of students have gone through the program, and we realized we had no idea what most of them were up to. S
244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina
Mike went from frustrated course launches to a $197/month coaching membership where members stay for YEARS. Here's exactly how he did it - including the borrowed influence strategy that got him 7 cent leads. Mike Indovina started as a drummer chasing rockstar dreams. Today he runs masteryourmix.com - a membership helping rock musicians create professional recordings from home. In this conversa
243: The $100 Event That Changed Everything
I almost asked for a refund on a $100 event ticket. I didn't think I could afford it. That one decision led to a $15,000 training paid for by a stranger, a job offer, a free house, a free car, and a career I never could have planned for. In this episode, I'm sharing a story I've never really told publicly before. It starts in 2002 when I was 22, living in my parents' basement, and barely making mo
242: The $100B Battle Over Creators (And How You Win)
There is a massive hundred-billion-dollar battle happening right now. And the biggest companies in the world (YouTube, Meta, and legacy media giants like CNN, ESPN, and the Washington Post) are fighting over you. This is the biggest power shift in media history. Creators who understand what's happening right now and take action on it will win long term. In this episode, Stu breaks down exactly wha
241: He Posted a Toilet Video and Now Gets Millions of Views on SEO
Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the "driest topic in marketing" go viral. Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content. In this conversation, Matt reveals: • Why his first video was him sitting on a toilet (and what happened after) • Th
240: Why Feeling Bored With Your Message Is a Good Sign
Have you ever wondered if your message is actually getting through? You keep saying the same things over and over, and you look around thinking... is anyone actually hearing this? I want to share a moment that completely changed how I think about that question. I was driving my daughter and her friend to school, and I overheard my daughter tell her friend, "Sleep makes your brain smarter." That'
239: Why I'm Betting Big on Summits (And You Should Too)
What if one event could build your email list, create months of content, AND generate revenue? That's exactly what we're about to try. And in this episode, I'm taking you behind the scenes. Register for the FREE Audience to Income Summit (April 8-10): https://links.membership.io/summit2026 A lot has changed in the creator space. Strategies that used to work really well aren't working anymore.
238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)
Rachel Rodgers ran a $155K Kickstarter campaign in public... where everyone could watch the numbers. For 19 days, it looked like she was going to fail. What she said next changed how I think about entrepreneurship. Rachel Rodgers is the founder of Hello Seven, a multi-million dollar coaching company helping women build wealth through entrepreneurship. In this conversation, Rachel reveals: • The s
237: Experience This - The Marketing Strategy Nobody Can Copy
If your marketing feels like it's not cutting through the noise right now, this episode is going to open your eyes. I just got back from a family trip to Japan and I walked away with three marketing lessons that every business owner needs to hear. My kids planned their entire Japan itinerary from short-form video. The strawberry sandwich from 7-Eleven, the Ichiran Ramen restaurant, the bamboo fo
236: 3 Lessons From a Public Feud
Two of the most respected marketers in our industry just had a very public falling out -- all because of a single AI-generated image. And it raised a question every one of us using AI needs to answer. Frank Kern ran an ad for his AI copywriting tool. The ad included an AI-generated image of a woman in a red string bikini. The problem? The image looked almost identical to Alex Cattoni, founder of C
235: 30 Years of Marketing in One Conversation (Dean Graziosi)
Dean Graziosi expected 300,000 people at his AI Advantage Summit. 683,000 showed up. 78% had never heard of him before. Here's the 3-day framework he used to go from cold audience to lowest refund rate in 30 years. Dean Graziosi is a 30-year marketing veteran, Tony Robbins' business partner, and former infomercial marketer who built his career reaching millions of people before the internet existe
234: Why I Wrestled a Sumo Wrestler (And What It Taught Me About Funnels)
What if you could turn one Instagram Reel into actual sales, without ever sending someone to a landing page? About a year ago, I started tracking our drop-off rates and the numbers were brutal. My family and I are in Japan right now (I wrestled a Sumo wrestler — long story), and while I've been here I've been thinking a lot about this system we've been building. We stopped sending people to landin
233: Japan Cracked Me Wide Open (What That Means For Your Marketing)
I'm standing in one of the busiest subway stations in the world: Tokyo, rush hour, millions of people moving around me, and I don't speak a word of Japanese. But I knew exactly where I was going. And that experience taught me something about YOUR marketing. My family and I are traveling through Japan right now, and three things have stood out to me that apply directly to how you and I market our b
232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten
Krystal Schouten launched her membership before anything was built—and it worked. She helps women stop peeing their pants (yes, really), and in this episode, she reveals the limiting belief that almost held her back. Krystal Schouten is a pelvic floor fitness specialist who helps women overcome incontinence and regain confidence. In this episode, she shares her journey from one-on-one personal tra
231: 4 Small Changes That Nearly Doubled Our Opt-In Rate
What if four small changes to a single page could nearly double your conversion rate and cut your lead costs in half? That's exactly what happened when we stopped assuming and started testing. We had an opt-in page for our workshop that had been running for years. People were signing up, and we were happy with it. But working and working well are two very different things. It's like a car driving
230: Why Most Webinars Fail (It's Not What You Think)
My client Lisa came to me and said, "Stu, I am terrible at selling." She wanted to revamp her entire webinar presentation. But when we broke down the numbers, we found something she never expected. Lisa wasn't bad at selling at all. Her close rate was actually strong. The real problem? She wasn't getting enough people into the room in the first place. It was a traffic and show-up problem, not a
229: Writing Secret Behind 4 Million Books Sold (It's Not What You Think) - Jay Papasan
The ONE Thing has sold 4 million copies and is translated into 44 languages. It's written at a 5th grade level. Jay Papasan reveals why simplicity beats sophistication - and how one conversation with his professor changed everything. Jay Papasan is co-author of The ONE Thing - over 4 million copies sold. That book changed the trajectory of my life. It led me to sell my company. In this convers
228: The Instagram Growth Playbook That Changed Everything
I've been producing Instagram content for a long time and we haven't seen that much growth. Some posts would hit, most wouldn't, and I had no idea why. Then I discovered a tool that changed everything. In this episode, I'm pulling back the curtain on the exact system we now use to grow on Instagram. It starts with one hour of research per month, a weekly testing rhythm, and a collaboration strateg
227: 3 Marketing Lessons the Olympics Just Taught Us
Canada vs. USA for hockey gold. The whole country stopped. Schools turned on projectors, churches delayed services, restaurants opened two hours early. And buried inside that moment are three marketing lessons that can change your business. If your marketing feels flat, if engagement is low, if you're doing tactics that should work but just aren't, this episode breaks down what the Winter Olympi
226: One YouTube Comment Built Her a 400K Subscriber Business - Alex Cattoni
Alex Cattoni was 6 videos in when she got her first comment. She made one video based on that comment - and it exploded her channel to 400K subscribers. Here's exactly how she creates content that converts. Alex Cattoni started her YouTube channel in February 2019 with zero content strategy. Six videos in, someone left a comment asking for a video on how to become a freelance copywriter. That one
225: More Content Won't Save Your Membership (THIS Will)
Your members aren't leaving because you're not giving enough. They're leaving because they feel lost, alone, or like nothing is working. Here's how to fix it. If you run a membership, a course, or any kind of community, you've probably dealt with this: people join excited and then disappear within 60 days. The natural instinct is to create more content, add more resources, build more modules. Bu
224: The #1 AI Mistake Killing Your Content (And How to Fix It)
Someone I admire dismissed my advice because it sounded like AI wrote it. The worst part? He was right. Here's how I fixed it. I'd built all these AI skills, created great prompts, and was churning out social posts, emails, and outlines. I thought I was winning. Then a creator with a massive following asked me for help with his membership. I dictated my advice into Claude, had it clean things up,
223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones
Most people become a different person on camera: stiff, awkward, forgettable. McCall Jones has helped thousands fix this (including Russell Brunson...38% conversion increase). Here's how. McCall Jones took someone who was "so awkward on camera that nobody would buy"... and 12X'd her click-through rate in just four calls. Today she runs Charisma Hacking, where she's helped thousands of entrepreneur
222: How I Save 15 Hours a Week With AI Skills
Most people are using AI wrong. They're asking it to do things from scratch every single time. It's like a glorified Google search. And that is exhausting. The smarter move? Teach the AI your process once and reuse it forever. In this episode, I'm walking you through how I turned my best creative processes into reusable AI skills using Claude, and how it's saving me 10-15 hours every single week.
221: From Viral Reels to Revenue: The 4-Step System
You know what drives me crazy? Watching someone get a million views on a reel and then nothing. No funnel, no offer, no way to move that attention into actual revenue. Viral content is worthless if you don't have a system to turn those views into paying customers. In this episode, I'm showing you exactly how to reverse engineer your top reels and turn them into predictable funnels. I'll walk you t
220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry
Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators. In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table. In this conversation, Nathan reveals: • The "billion dollar creator" framework - why atten
219: Why Raising Your Price Helps You Sell More
Most people think raising your price means fewer sales. But what if the opposite is true? We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000—and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results. In this episode, I'm breaking down why this works
218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)
After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence. Today I'm sharing why that happened and the 3 things that brought me back. In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to creat
217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma
At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life." Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything. Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to
216: 3 Hacks To Creating Massive Momentum With Your Membership Site
If you've ever sat on an idea waiting for the "perfect time" to launch, listen to this episode. You'll hear 3 hacks to help you build massive momentum in a short period of time. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216
215: But I Wouldn't Pay For That
In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215
214: A Powerful Strategy For People Who Didn't Buy
When we do a promotion, we've always got those who buy and those who don't. What do you do with those who don't buy? In this episode, I'm going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, vis
213: The Membership that Created Tremendous Opportunity
In this episode I'm joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusi
212: What To Do When You Don't Like What You're Doing
Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212
211: My Process For Writing Sales Copy
You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211
210: Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership
Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210
209: Your Messaging Matters
In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209
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