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Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
Evergreen Marketing, Simplified is a marketing podcast for women entrepreneurs who want to grow their business without constantly creating more content or chasing new trends. Host Jan Ditchfield, a podcast business strategist and top-ranked Canadian podcast host, focuses on evergreen marketing strategies that help the right audience find you and stay engaged. Episodes cover online marketing, podcast growth, and practical ways to make your work keep working. The show is aimed at business owners who want a sustainable strategy rather than being everywhere at once.
Episodes
67: The Best Way to Write Podcast Show Notes That Actually Grow Your Downloads
Podcast show notes are one of the most underused pieces of your podcast SEO strategy. And if you’ve been told nobody reads them anymore so they don’t really matter, I want you to look at them a little differently.Your show notes aren’t just a recap for the person who’s already listening. They’re another opportunity to help the podcast platforms understand what your episode is about — and to help t
66: Is Community the Secret to Growing Your Podcast Downloads?
If you're trying to increase podcast downloads, I want you to think about something we don't talk about nearly enough when we're talking about podcast growth: who you're building relationships with.Because we spend a lot of time trying to figure out how to grow your podcast by finding more strangers. More social posts, better keywords, more promotion, more ways to get discovere
65: Can You Sell a Podcast? How to Turn Your Show Into a Valuable Business Asset
Selling a podcast probably isn’t something most business owners think about when they start a show. But if your podcast is connected to your business, you may be building an asset with far more value than you realize.In this episode, I’m joined by exit readiness strategist Amy Sussex to talk about what actually makes a podcast valuable—and whether selling a podcast is really possible. Amy and I ha
64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You
A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job.We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalog
63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment
A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting.Downloads matter, but they don’t tell you who found your show, whether they were new, how quickly they arrived, or what they did next. When I stopped staring at download totals and started watching listener engagement, I began seeing the same p
62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough
If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity.Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part
Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)
Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path tha
61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)
What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility?Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coaches, consultants, and course creators have been led to believe that getting found is the ultimate goal. It’s not.Because getting found and getting clients are two
60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business
Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck?A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about p
59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)
You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming?Most people immediately assume the answer is to increase downloads. More listeners must equal more sales, right?Not necessarily.One of the biggest misconceptions in podcasting is that visibility automatically creates revenu
58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business
Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?"Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growth. And while shorter content can absolutely have a place in your strategy, the bigger question might surprise you.The truth is, there isn&
57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts
If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy.Because here’s the truth: creating great episodes is only part of the equation. If platforms like Apple Podcasts and Spotify don’t fully understand what your show is about, who it serves, and how it fits into listener search behavior,
56 // How to Stay Consistent With Your Podcast Over the Summer | Podcast Marketing Strategies
If you’ve been thinking about pulling back from your podcast this summer because you’re tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you think about consistency.Because here’s the truth no one really talks about: summer changes the way people consume content. Routines shift. Downloads fluctuate.
55 // The Podcast SEO Strategy That Took Her to From Invisible to the Top 100 | Podcasting For Business
You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really talks about when it comes to podcast growth.Because the issue usually is not effort. It’s strategy.Today’s conversation is such a powerful example of what can happen when you stop treating your podcast like content for the sake of
54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business
You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strategy underneath it. And honestly, that’s the biggest shift inside Podcast Marketing for Business right now — it’s not about doing more, it’s about building smarter.If I were starting a podcast from scratch today, I would approach eve
53 // Are You Giving Away Too Much Free Content on Your Podcast? | Podcast Marketing Tips
If you’ve ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definitely not alone. And honestly? For a long time, online marketing taught us to believe that giving away too much was a bad thing.But I think the conversation around podcast marketing tips has changed — especially for coaches, consulta
52 // The Biggest Mistake Keeping Your Podcast From Replacing Social Media | Podcasting for Business
There’s a reason so many women entrepreneurs feel exhausted by social media right now. It’s not because you’re bad at marketing. It’s because most of us were taught to believe that constant visibility equals business growth. And when you start exploring podcasting for business, that belief gets challenged in a really big way.Because podcasting works differently.This conversation unpacks the deeper
51 // 3 Simple Content and Podcast SEO Strategies to Turn Listeners Into Clients
Your podcast might not have a download problem. It might have a positioning problem. Because most business owners are spending hours creating content, trying to grow their audience, and constantly marketing your podcast without realizing the real issue is that their show was never built to convert listeners into buyers in the first place. And this is exactly where Podcast SEO Strategies become far
50 // The 5 Biggest Podcasting Myths That Cost Coaches and Consultants Clients
You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downloads. More visibility. More content. And yet, so many podcasts still aren’t generating clients or consistent revenue.Because the problem usually isn’t the podcast itself. It’s the strategy behind it.In this conversation, we’re unp
49 // Why Your Podcast Isn't Generating Leads (And Why It's Not Your Fault)
Your podcast isn’t failing—but if it’s not generating leads, it’s easy to start questioning everything. Your ideas, your consistency, even whether podcasting for business is actually worth it. But Generating Leads doesn’t come from doing more. It comes from doing it differently.Because most of what you’ve been taught about content marketing was never built for business growth. It’s built for visib
48 // Build a Low Ticket Funnel with Your Podcast & Skip the Live Launch Cycle
You’re publishing consistently—but your podcast still isn’t generating revenue. That gap isn’t about effort. It’s about structure. A low ticket funnel gives your podcast a defined role: guiding the right business owners from discovery to decision.Most podcasts focus on audience growth, content planning, and how to grow your podcast—but without a path to online sales, that traction stalls. Because
47 // How to Start a Podcast for Your Business | My New Program Revealed
If you’ve been sitting on the idea to start a podcast for business, but something keeps holding you back, it’s probably not motivation—it’s uncertainty. Because when you really think about what it takes to start a podcast for business, it can feel like a lot of moving parts with no clear return.And this is where most people get it wrong.It’s not about creating more content. It’s about building som
46 // Want to Grow Your Online Sales with a Podcast? Ditch Your Ideal Client Avatar!
Your podcast might be growing—but your online sales aren't reflecting it. That disconnect isn’t random. It usually means your content is doing exactly what it was designed to do… just not what your business actually needs.Because it’s not about more content marketing or better audience engagement strategies. It’s about who your podcast is really speaking to—and where they are in their decisio
45 // 3 Evergreen Sales Funnel Strategies to Sell Your Online Course (Using Your Podcast)
If webinars and constant launches feel exhausting, you’re not doing anything wrong—you’ve just been taught one way to sell. And the truth is, there’s a more sustainable way to build an evergreen sales funnel that supports your life and your business.Most online entrepreneurs are told they need to be “on” all the time to generate online course sales. But that pressure isn’t scalable. And this is wh
44 // Why NOW is the Best time To Start a Podcast to Grow Your Coaching Business
You didn’t miss your moment with podcasting—even if it feels like you did. And honestly, that thought alone is usually the thing holding you back from deciding to start a podcast in the first place.Because it’s not about being early. It’s about being ready. And right now, there’s a real shift happening in how people are consuming content—which is exactly why choosing to start a podcast can be such
43 // My Top 5 Online Course Mistakes (And How to Avoid Them)
You don’t realize how much you’ve been overcomplicating your online course… until you build one from a completely different perspective.Because looking back, none of my biggest mistakes came from lack of effort. They came from thinking I was doing it “right”—when in reality, I was building my online course in a way that made everything harder than it needed to be.And this is where things started t
42 // How to Price Your Evergreen Course (So It Actually Sells)
If your course isn’t selling, it’s tempting to assume the problem is your content. But more often than not, the issue sits in how your evergreen course is priced—and whether that price actually supports trust, positioning, and sustainable sales.Because pricing isn’t about picking a number that feels right. It’s about aligning your evergreen course with the result it delivers, the market it sits in
41 // Are Online Courses Dead? Why Evergreen Courses Are the Future in 2026
Everyone’s asking the same question right now: are online courses dead—or have we just been building them the wrong way? The truth is, evergreen courses aren’t failing. They’re being filtered.Because what’s changed isn’t demand—it’s discernment. In today’s online course business, buyers don’t want more information. They want precision. They want speed. And they want outcomes that feel immediately
40 // A Step-By-Step Plan to Rebrand Your Podcast Without Impacting Audience Growth
Rebranding your podcast can feel like a risk—especially when you’ve built momentum and don’t want to disrupt your audience growth. But staying misaligned as your business evolves can quietly limit your audience growth far more than making a strategic change. Because this isn’t just about a name—it’s about positioning your podcast to support long-term audience growth in a way that actually reflects
39 // How to Know When It's Time to Rebrand Your Podcast | Podcast Marketing Strategy
Podcast marketing isn’t just about your content, your consistency, or your strategy—it starts with how your show is positioned from the very first impression.If your podcast isn’t driving the audience growth, podcast download growth, or business growth you expected, the issue might not be what you’re saying—it might be the name you’re saying it under.In this episode, I’m pulling back the curtain o
38 // Evergreen Sales Funnel | A Step-by-Step Guide to Course Sales Without Launches
If you’ve been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn’t your course—it’s the system you’re using to sell it.In this episode, I’m walking you through how to build an evergreen sales funnel that supports consistent course sales withou
37 // My Highest Download Month: What Evergreen Marketing Taught Me
What if the thing you’ve been building is working… you just haven’t stopped long enough to see it?This episode is a little different. We’re talking about evergreen marketing, but not in the way you normally hear it. Not as a strategy you plug into your business, but as something you build over time, often without realizing just how much it’s compounding beneath the surface.Because March ended up b
36 // The Simple Online Marketing Metrics to Track That Actually Drive Evergreen Sales
If you’ve ever felt like you’re doing all the right things in your online marketing but still not seeing consistent revenue, this episode is going to shift how you look at your business entirely. Because more often than not, it’s not your strategy that’s broken—it’s that you’re not tracking the right data to support it.In this conversation, we’re stripping things back to what actually matters when
35 // How to Start a Podcast for Business (That Actually Drives Sales)
If you’ve been thinking about how to start a podcast for business, or you already have one and it’s not leading to clients or sales, this episode is going to shift how you think about it. Because most podcasts don’t struggle from a lack of effort… they struggle because they were never set up to support an online business in the first place.I share a bit of my own experience in this one—starting my
34 // If You Only Do 3 Things a Day to Grow Your Online Business, Make It These
If you’re trying to grow your online business but feel like you’re constantly guessing what to focus on each day, this episode brings you back to what actually matters.When time is limited—and for most women building an online business, it is—the answer isn’t doing more. It’s doing the right things consistently. In this episode, I walk you through three simple, non-negotiable daily habits that cre
33 // Why Podcast Guest Interview Episodes Don’t Grow Your Online Business (And What to Do Instead)
If you’re using your podcast for business, but it’s not actually leading to clients or revenue, this might be the missing piece.For a lot of entrepreneurs, especially in the online business space, guest interviews feel like the obvious strategy. You bring people on, you share valuable conversations, and it seems like a great way to grow your podcast and build authority.But here’s what I’ve seen ov
32 // Email Marketing: 3 Ways to Repurpose Podcast Content into Emails That Get Opened
If you’ve ever struggled with email marketing for your podcast, you’re not alone. One of the most common strategies taught in email marketing is to simply recap your episode and link it out—but that approach is outdated and often ineffective. In this episode, I’m breaking down a smarter way to use email marketing to support your podcast growth, without writing emails that feel repetitive or get ig
31 // Burnout in Online Business: Why I’m Building a Slower, More Sustainable Business
If you’ve been building an online business for a while, you might be feeling this shift too. Things are still working, you can still make money online, but something about how your online business runs no longer feels sustainable. More and more, I’ve been drawn toward evergreen content marketing, a simpler lifestyle business strategy, and podcast marketing for entrepreneurs as a different way forw
30 // Finding Self-Forgiveness After the Online Business Hustle Era
If you’ve been in the online business world for a while, you might have caught yourself thinking… it worked—but I’m not sure I’d build it that way again.In this episode, I’m unpacking a shift I’ve been hearing more and more from women in business. Not about how to grow faster or how to make money online, but about what it actually cost to build our businesses the way we were taught to.Because many
29 // How to Grow Your Podcast (3 Proven Ways to Boost Your Podcast Downloads)
If you’ve been wondering how to grow your podcast and get more podcast downloads, you’re not alone. I talk to so many entrepreneurs who start a podcast thinking the audience will naturally grow over time, only to find themselves stuck under a hundred downloads an episode and wondering what they’re doing wrong. The truth is that how to grow your podcast has a lot less to do with posting more conten
28 // Evergreen Marketing: The Power Move That Gave Me My Time Back
Want to reclaim your time while building a sustainable online business? Evergreen marketing is the answer. For a long time, I believed growing a successful online business meant being constantly visible — posting nonstop, launching over and over again, and always chasing the next opportunity for online visibility.But over time, that hustle started to steal the very thing I wanted most from entrepr
27 // Launch Debrief: How Podcast Marketing Fueled My Sold-Out Launch
If you’ve ever wondered what podcast marketing actually looks like when it’s driving real revenue in a business, this episode is a behind-the-scenes breakdown of my latest launch. I recently opened enrollment for my high-touch program Podcasts That Convert, and the entire launch was powered almost entirely by podcast marketing instead of social media.In this episode, I’m sharing the real story of
26 // Why I’m Leaving Instagram (And Growing My Online Business Without Social Media)
What does it actually look like to grow a business without social media? For years, entrepreneurs have been told that visibility online requires constant posting, endless content creation, and staying active on platforms like Instagram to make money online. But what if that assumption is wrong?In this episode, I’m sharing why I’ve decided to step back from Instagram and focus on growing my online
25 // From 15 Downloads to $400K in Sales: My Podcast Growth Strategy | Workshop Series Ep.5
What does a real podcast growth strategy look like when it actually works? In this final episode of my podcast workshop series, I’m sharing the story behind how my podcast went from just 15 downloads to generating over $400,000 in sales — and why the difference was never the content, it was the strategy. If you’ve been trying to grow your show and wondering why it isn’t turning into real results,
24 // Why Your Podcast Isn’t Getting Found (And How to Fix It) | Workshop Series Ep. 4
If you’ve ever felt like growing a podcast means constantly promoting it on social media, this episode might shift the way you think about podcast growth entirely.Today we’re talking about podcast SEO, and why it’s one of the most overlooked strategies in podcast marketing. While many podcasters focus their energy on creating social content to drive listeners to their show, the reality is that som
23 // The Exact Type of Podcast Episodes That Sell | Workshop Series Ep. 3
If you want to create podcast episodes that sell, you have to stop creating them the way hobby podcasters do.In this third episode of our five-part series on how to make podcasting your number one revenue generator in your online business, I’m walking you through the exact types of podcast episodes that sell — not just episodes that get downloads, not just episodes that inspire, but episodes that
22 // Want to Make Money Online With Your Podcast? Avoid This Mistake! | Workshop Series Ep. 2
If you want to make money online with your podcast, there is one mistake that will quietly sabotage your results before you ever record episode one.In this second episode of our five-part workshop series, This Is How to Make Podcasting Your Number One Revenue Generator in Your Online Business, I’m breaking down the real reason most podcasts do not generate revenue — even when the host is smart, ex
21 // The Truth About Instagram For Online Business Owners Nobody Talks About | Workshop Series Ep. 1
If you’re an online business owner who secretly feels resentful every time someone says, “You just need to show up more on Instagram,” this episode is for you.There’s a narrative in the online space that Instagram is non-negotiable if you want online business growth. That if you’re serious about building authority, attracting clients, and growing your business online, you have to be visible there
20 // The ONE Shift That Will Change Your Online Business Growth in Today's Market
Online Business Growth in 2026 is not going to come from doing more. It’s going to come from doing one thing strategically — and doing it well. If you’ve been trying to scale your online business by adding more platforms, more content, more launches, or more complexity, this episode will challenge that approach. Because the one shift that will drive sustainable online business growth this year isn
19 // Why Your Podcast Content is Costing You Clients (And What to Do About It)
If you’re trying to grow your business online with a podcast but your episodes aren’t turning into clients, this conversation might sting a little — in the best way. Because the real reason your podcast content is costing you clients has nothing to do with your talent, your mic quality, or how often you publish. It has everything to do with who you’re creating content for.Most podcasters unintenti
18 // Stop Wasting Time On The Wrong Platforms to Grow Your Online Business in 2026
If you’re trying to grow an online business in 2026 and feel like you need to be everywhere to stay relevant, this episode is your permission to stop. Running an online business does not require you to show up on every platform, chase every algorithm, or constantly reinvent your marketing strategy. In fact, doing that is exactly what keeps most business owners stuck, scattered, and burned out.In t
17 // Marketing Your Podcast: 5 Things I Do to Get My Podcast Discovered by Ideal Clients
Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you’ve been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hi
16 // Most Podcast Advice Won’t Create Passive Income in Your Online Business (And What Will)
Passive income sounds simple when you listen to most podcast advice. Start a show. Nurture your audience. Be consistent. Monetize later. But if your goal is real passive income inside your online business, that advice will leave you exhausted instead of paid.In this episode, I’m breaking down why most podcast strategies are built by podcasters for podcasters — not for business owners who want to g
15 // Why Launching Is Burning You Out (And How Evergreen Sales Actually Fix It)
Evergreen sales might be the thing that finally gives your business room to breathe. If launching is burning you out, exhausting your audience, and making your revenue feel like a rollercoaster, this episode is your reset. We’re talking about why evergreen sales are not just a “nice to have,” but a smarter, more stable way to grow your online business without living in constant launch mode.For yea
14 // The 3 Best Offers to Create For Monetizing a Podcast
Podcast monetization is not about adding ads and hoping for the best. If you’ve been wondering how podcast monetization actually works for small business owners — and why some shows turn into steady revenue engines while others stay expensive hobbies — this episode is going to shift how you think about your entire strategy.Most women approach monetizing a podcast backwards. They start recording ep
13 // The Real Reasons Why Your Podcast Listeners Aren't Becoming Your Clients
You can have a growing podcast, consistent downloads, and listeners who genuinely enjoy your episodes — and still feel frustrated that none of it is turning into clients. If you’ve ever wondered why people listen faithfully but never buy, this episode will make things click.In today’s conversation, I’m unpacking the real reason podcast listeners don’t become clients — and it’s probably not what yo
12 // Should You Use AI To Create Content For Your Podcast? This Answer Might Surprise You
If you have a podcast — or you’re thinking about starting one — chances are you’ve already wondered how AI fits into the picture. Can it save time? Can it help you grow faster? And more importantly… can it actually help you build a profitable podcast without watering down your voice or your authority?In this episode of Run Your Damn Business, I’m breaking down when AI helps your podcast grow — and
11 // Podcast Monetization Pitfalls: Avoid These 5 Most Common Mistakes
Podcast monetization isn’t impossible. Most people just started a podcast without a clear plan for how it would support their business. If you’ve been publishing episodes consistently, showing up every week, and still wondering why your podcast isn’t leading to more sales, this episode is for you.In this episode of Run Your Damn Business, we’re talking about the quiet podcast monetization pitfalls
10 // 4 Simple Steps to Identify Your Profitable Podcast Niche (In Just 15 Minutes)
Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue.In this episode of Run Your Damn Business, we’re talking about how to identify a profitable p
09 // Is a Podcast Right For You?
If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly po
08 // My Podcast Recording System: How I Plan and Record Three Podcast Episodes Every Week Without Burning Out
If you’ve ever wondered how some podcasters manage to publish consistently without burning out, this episode breaks it down.In this episode, I’m walking you through the podcast recording system I use to plan, record, and release three podcast episodes every week. This is the exact process that has allowed me to build the level of show I have today — one that’s consistent, sustainable, and actually
07 // The BEST Way to Grow Your Email Without Social Media
If the thought of creating more content for Instagram makes you tired before you even start, this episode is for you.Growing an email list has quietly become one of the most important small business strategies for finding clients online — but most advice still assumes you’re willing (or able) to live on social media. For many women running small businesses, especially in their 40s, that model simp
06 // Why Your Business Slowed Down (And the First Thing to Fix)
Have you ever hit a point in your business where everything used to work — and suddenly it doesn’t anymore?You’re still showing up. You’re still trying all the strategies. But momentum has slowed, revenue feels unsteady, and no matter what you do, it feels like you’re in a business slump. This episode of Run Your Damn Business is for small business owners who feel caught in what I call the S-curve
05 // Want to Attract More Clients With Your Podcast? Fix This One Simple Mistake
You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales.If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becoming
04 // 3 Easy Ways to Increase Your Email Open Rates
Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute! Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.I’m breaking
03 // Want to Stabilize Your Business? Create a Podcast
If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now.In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithm
02 // Why Marketing Feels Harder Now Than It Did Five Years Ago
If your marketing feels heavier, less effective, or more exhausting than it used to — you’re not imagining it.In this episode of Run Your Damn Business, we talk about why so many capable small business owners feel stuck right now, even though they’re working harder and doing “all the right things.” This isn’t about motivation or mindset — it’s about real shifts in the online market that most busin
01 // From Corporate to Small Business in My 40s (And Why This Show Exists)
Starting a small business later in life comes with a different set of priorities — and most online business advice completely ignores that reality. In this first episode of Run Your Damn Business, I’m sharing the behind-the-scenes context for this show: why I left a successful corporate career, what surprised me most about building a small business online in my 40s, and why so much of the advice t
#285: The Final Episode of No BS Business School
Today’s episode of No BS Business School is a little different—and by that, I mean it’s the last one. After 285 episodes of real talk, hard-won strategies, and this incredible community, it’s time to close this chapter and step into what’s next.I want to start with a huge thank you. This podcast has grown, evolved, and become what it is because of YOU. Every single message, listen, and story you’v
#284: What You REALLY Need to Know About Paid Ads Before You Start
Wondering if you’re ready to invest in paid ads for your business? Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for b
#283: 6 Things I'd Do Differently If I Was Starting My Business From Scratch
As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2025, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now.It's normal to question yourself in business and if you’re sitting in a place where you’re wondering if you’re making some of the right decisions, I thought I’d share with you today 6 things t
#282: Sick of Spinning Your Wheels? Here’s How to Nail a Niche That Sells
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need! We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies).In this episode, I’m breaking down the four key factors you need to get crystal cle
#281: Tired of Launching to Crickets? Here’s How to Get Your First Sales Fast
Do you ever feel like you’re putting your heart and soul into launching something… only to be met with silence? You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right? You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough. Today,
#280: 4 Surprising Things Keeping You From Consistent $10k Months
Ever feel like you’re on the verge of hitting those big financial goals, but something keeps getting in the way? You’re not alone! Four years ago this week, I launched my very first online course with no clue what I was doing. I left a successful 20-year career, jumped into entrepreneurship without a plan, and figured it out along the way. Now? I’ve replaced and doubled my salary—and I’ve never lo
#279: Bro Marketing vs. Ethical Sales: How to Identify and Avoid Harmful Sales Tactics in Your Business
Imagine this: You’re trying to sell your amazing service or course, but something feels off. You’re pushing, using all the tactics you’ve seen other successful online businesses use, but deep down, you’re uncomfortable. It feels manipulative, and you’re worried it might be turning off your audience. Sound familiar?Well, you’re not alone. In today’s episode, we’re diving into the world of bro marke
#278: How To Plan the Perfect Work Week
Ever feel like you’re running a million miles a minute but not actually moving the needle in your business? 🙋♀️In today’s episode, I’m breaking down how to plan your perfect work week—because let’s face it, we all need a little structure to stay productive without burning out. The secret sauce? It’s all about daily rituals, focus areas, and time blocking.Whether you’re a business owner juggling s
#277: Top 5 Mistakes Purpose-Driven Entrepreneurs Make (and How to Avoid Them)
Have you ever wondered why, despite all your passion and purpose, your business isn’t quite hitting the mark? You’re not alone. In today’s episode, I’m breaking down the top five mistakes purpose-driven entrepreneurs (like you!) make when trying to scale their businesses to six figures. Spoiler: I’ve made them all, and I’m here to help you avoid them!What you’ll learn in this episode:Why thinking
#276: The 3 Biggest Learning Lessons From My Hardest Year in Business
Is it just me, or does it feel like this year has been one wild ride? If you’ve ever had a season in business where you’re just trying to keep your head above water, trust me, I’ve been there. This year pushed me harder than I ever expected, and it taught me some of the most powerful lessons of my career.In my latest episode, I’m pulling back the curtain on what has easily been the most challengin
#275: How to Convert More Customers Using the 5 Stages of Awareness
If you want to go from becoming good at sales to being great at sales, what you need to narrow down on knowing how aware your potential customers are of their own problem.Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.I'm revisiting one of my favourite past conversations in this ep
#274: The Top 10 Online Course Mistakes I Made (That You Should Avoid)
Ever felt like you’ve stumbled your way through creating an online course? Trust me, you’re not alone. After selling multiple-six figures of digital offers online, I've made my fair share of mistakes, and in this special episode, I'm revisiting the conversation to lay them all out on the table again. Because, let’s face it—we often learn more from our slip-ups than our successes.In this
